Early history

Early history

The Morris Motor Company was started in 1910 when bicycle manufacturer William Morris turned his attention to car manufacturing and began to plan a new light car. A factory was opened in 1913 in a former military college at Cowley, Oxford, United Kingdom, and the company's first car, the 2-seat Morris Oxford "Bullnose" was introduced.[1] Nearly all the major components were bought-in, with only final assembly being undertaken in the Morris works. In 1914 a coupé and van were added to the line-up but the chassis was too short and the 1018 cc engine too small to make a much-needed 4-seat version of the car. White and Poppe, who made the engine, wanted more money than Morris was prepared to pay for a larger version, so the company turned to Continental of Detroit, Michigan, United States for supplies of a 1548 cc unit.[1] Gearboxes and axles were also sourced in the US. In spite of the outbreak of the First World War the orders were maintained and, from mid-1915 a new larger car, the 2-seat and 4-seat Morris Cowley was introduc